Problems That Emerge in a Firm's Strategic Marketing Process Include

question 162

Multiple Choice

problems that emerge in a firm's strategic marketing process include: (1) bad news is filtered out as information goes up the line to give top management a very rosy picture; (2) plans are based on very poor assumptions about environmental forces; (3) planners and their plans may have lost sight of their customers' needs; (4) too much time and effort may be spent on data collection and writing plans that are too complex to implement; and (5) __________.

• A) there is poor communication between the firm and its stakeholders
• B) although management says they are behind the plans, they do not allocate resources to the degree necessary for success
• C) there is a lack of leadership
• D) plans can be thwarted by disgruntled employees, other departments, or competitors
• E) line operating managers often feel no sense of ownership in implementing the plans

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Definitions:

Guanine

One of the four main nucleobases found in DNA and RNA, it pairs with cytosine during DNA replication.

Hydrogen Bonds

Weak bonds formed between a hydrogen atom and a more electronegative atom, important in the structure of DNA and proteins.

Adenine

A nucleotide base present in DNA and RNA, pairing with thymine in DNA and uracil in RNA, and is one of the four nucleotide bases.

Thymine

A pyrimidine base found in DNA, pairing with adenine (A) through two hydrogen bonds to assist in stabilizing the nucleic acid structures.