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strategic marketing process involves three phases: planning,implementation,and
Marginal Happiness
The additional satisfaction or utility that a person gains from receiving or consuming one more unit of a good or service.
Sequential Stages
Sequential stages are the consecutive phases or steps in a process or system, where each stage follows the previous one in an orderly progression.
Moral Development
A process through which individuals evolve their understanding of what is right and wrong, often described through stages by psychologists.
Lawrence Kohlberg
An American psychologist best known for his theory of stages of moral development.
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