A Marketing Survey Polls Customers as They Enter a Store

question 112

Multiple Choice

A marketing survey polls customers as they enter a store to ask their opinion about their products and the store's e-commerce website. Which of the following is a drawback of the data collected through this poll?

• A) It is not authentic.
• B) It is incomplete.
• C) It is not a valid method of soliciting customer feedback.
• D) It is an unscientific method of collecting data.

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Definitions:

Significant Advantage

A substantial benefit or upper hand that significantly affects outcomes in competitive situations or endeavors.

Illness or Death

Concepts related to the state of being sick and the end of life, respectively.

Domestic Labour

Work done within the home, often unpaid, including childcare, cooking, and cleaning, traditionally undertaken by women.

Paid Labour

Work performed for remuneration or salary, typically categorized as employment for which one receives a wage or salary.