The Marketspace,consumers Can Tell Marketers Exactly What Their Requirements Are,making

question 225

Multiple Choice

the marketspace,consumers can tell marketers exactly what their requirements are,making customization of a product or service to fit their exact needs possible.This means that marketers can use electronic commerce to enhance customer value by contributing to

• A) place utility.
• B) form utility.
• C) time utility.
• D) possession utility.
• E) product utility.

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Definitions:

Fixed Costs

Expenses that do not change with the level of goods or services produced by a business.

Contribution Margin

The difference between sales revenue and variable costs, used to cover fixed costs and to provide profit to the company.

Fixed Costs

Expenses that do not change with the volume of production or sales, such as rent, salaries, and insurance.

Variable Costs

Expenditures that adjust based on the quantity of production or the scale of sales.