Interactive Marketing Is Characterized by

question 105

Multiple Choice

Interactive marketing is characterized by

• A) sophisticated choiceboard and personalization systems.
• B) niche marketspaces.
• C) the digital divide, which separates online consumers from traditional marketplace consumers.
• D) a marketing mix strategy that de-emphasizes the promotion element.
• E) a high level of convenience with little concern about cost.

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Definitions:

Activities

Tasks or actions that are undertaken, often for a specific purpose or outcome.

Values

Core beliefs or standards that guide and motivate attitudes and actions in individuals and groups.

Needs

Needs refer to the essential requirements or necessities that individuals or groups must have met in order to achieve well-being or to fulfill certain goals.

Super's Model

A developmental model of career development that outlines how personal experiences interact with occupational preferences over time.