Companies That Successfully Employ Permission Marketing Adhere to Three Rules

question 279

Multiple Choice

Companies that successfully employ permission marketing adhere to three rules: (1) opt-in customers only receive information that is relevant or meaningful to them; (2) customers are given the option of opting out,or changing the kind,amount,or timing of information sent to them; and (3) __________.

• A) their customers are assured that their name or buyer profile data will not be sold or shared with others
• B) customers will receive a full 100 percent satisfaction guarantee of product quality and performance for any product purchased online
• C) customers will be guaranteed up to $1 million dollars in identity theft protection for any product purchased online
• D) opt-in customers will be guaranteed the lowest possible price for an item
• E) customers will receive information on-line before that information is available to customers at retail outlets

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Definitions:

Bureaucracy Structure

A hierarchical organizational structure characterized by fixed areas of responsibility, a defined hierarchy of authority, and a set of rules and procedures to control operations and decision-making.

Formalized Structure

An organizational setup that emphasizes well-established rules and procedures, clear hierarchy, and fixed duties and responsibilities.

Centralization

The concentration of control or authority in the hands of a central government, organization, or individual.

Decentralized

The distribution of functions, powers, or people away from a central location or authority, often applied in contexts such as government, technology, and organizational structures.