Companies That Successfully Employ Permission Marketing Adhere to Three Rules

question 152

Multiple Choice

Companies that successfully employ permission marketing adhere to three rules: (1) __________; (2) customers are given the option of opting out,or changing the kind,amount,or timing of information set to them; and (3) their customers are assured that their name or buyer profile data will not be sold or shared with others.

• A) opt-in customers will be guaranteed the lowest possible price for an item
• B) customers will receive information on-line before that information is available to customers at retail outlets
• C) opt-in customers receive only information that is relevant or meaningful to them
• D) customers will receive a full 100 percent satisfaction guarantee of product quality and performance for any product purchased online
• E) customers will be guaranteed up to $1 million dollars in identity theft protection for any product purchased online

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Definitions:

Transformational

Relating to or involving significant change, particularly in a context that inspires or encourages improvement and innovation.

Destructive Leadership

Destructive leadership is a type of negative leadership behavior that can harm or hinder the well-being of an organization or its members.

Followers Behaviors

Actions or reactions exhibited by individuals who are led by others, influenced by various leadership styles and organizational contexts.

Toxic

Harmful or detrimental, often used to describe environments, substances, or behaviors that negatively affect well-being.