Pizza Hut Designed Its Marketing Website,it Wanted to Make It

question 53

Multiple Choice

Pizza Hut designed its marketing website,it wanted to make it as easy and user-friendly as possible.In particular,it did not require repeat customers to have to enter in their addresses,telephone numbers,and payment options every time they make an online purchase.Rather,it wanted its website to recognize each customer by name every time he or she visited the site to place an order.The website was designed to retrieve all the information about the customer automatically whenever he or she placed an order.To accomplish this task,Pizza Hut used a __________.

• A) cookie
• B) portal
• C) gopher
• D) spider
• E) bot

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Definitions:

Psychoanalytic Thought

A body of theories first developed by Sigmund Freud that emphasizes the influence of the unconscious mind on behavior, the importance of childhood experiences, and the roles of conflict between conscious and unconscious forces.

Libido

In psychoanalytic theory, a term used to describe sexual desire or the driving force behind all human behavior according to Freud.

Compromise Formation

In modern psychoanalytic thought, the main job of the ego, which is to find a compromise among the different structures of the mind and the many different things the individual wants all at the same time. What the individual actually thinks and does is the result of this compromise.

Ego

In psychoanalytic theory, the part of the human personality that is rational, reality-oriented, and operates according to the principle of seeking pleasure and avoiding pain.