Marketers Can Use One of Two Strategies: the First Strategy

question 42

Multiple Choice

Marketers can use one of two strategies: the first strategy uses Groupon and Living Social Deals,and the second strategy uses ads in newspapers,magazines,and on TV.The difference between these two types of marketing strategies is that the first one targets consumers who are __________ and the second one targets consumers who are __________.

• A) "passive receivers"; "active receivers"
• B) an older demographic; a younger demographic
• C) wealthy; disadvantaged
• D) "active receivers"; "passive receivers"
• E) disadvantaged; wealthy

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Definitions:

Housing Expenses

Costs associated with owning or renting a living space, including mortgage or rent, utility bills, property taxes, and maintenance fees.

APR

The Annual Percentage Rate, which reflects the cost of borrowing on a yearly basis and includes interest and other charges.

Mortgage

A loan secured by real estate property, commonly used to purchase a home.

Prepaid Interest

Interest starts accruing (building) at the beginning of each month and continues throughout the month; prepaid interest at the closing is the amount of mortgage interest due to cover the time from the closing date to when the first mortgage payment is due.