Using Social Media a Brand Manager Tries to Select and Use

question 104

Multiple Choice

using social media a brand manager tries to select and use one or more social networks from the hundreds that exist.This often entails assessing (1) the number of daily visitors to the website, (2) __________,and (3) the focus of the website

• A) the availability of social network to run apps
• B) the ability of the site to be measured in terms of its sales, profitability, distribution density, and other performance metrics
• C) the characteristics of these visitors
• D) the ability of the social network to pull controversial content
• E) the site's ability to present the results of key word searches to improve the odds of a firm's products showing up in user searches

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Definitions:

Learned Helplessness Model

A theory that suggests individuals can learn to feel helpless and passive in the face of uncontrollable events, leading to negative outcomes such as depression.

Depression

A mood disorder causing a persistent feeling of sadness and loss of interest, affecting one’s daily functioning.

Serotonin

A neurotransmitter in the brain that plays a key role in stabilizing mood, feelings of well-being, and happiness.

Learned Helplessness

A condition in which an individual becomes passive and unable to act to avoid adverse situations due to previous experiences of being unable to control the outcome.