While Brand Managers Use Both Traditional and Social Media to Promote

question 193

Multiple Choice

While brand managers use both traditional and social media to promote and advertise their products,traditional media __________ while social media __________.

• A)appeal to a younger audience;appeal to a middle-aged audience
• B)are cheaper;are more creative
• C)are produced quickly and inexpensively by an individual;are expensive to produce and may take a team of specialists months to complete
• D)are generally accessible everywhere to those with smartphones,computers,and tablet devices;are typically produced by an individual and privately owned by them
• E)take longer to produce and use a team of specialists;can be produced inexpensively and quickly by an individual

---

Definitions:

Short Run

A period in economics where at least one input is considered fixed in the production process.

Natural Monopoly

A market condition where a single firm can provide a good or service at a lower cost than any potential competitor, often due to economies of scale.

Fair Return

A reasonable profit for a business, considered equitable for both the business owners and consumers, typically governed by regulatory strategies.

Average Total Cost

The total cost divided by the number of goods produced, indicating the per unit cost of production.