Performance Measures for Social Media Are Divided into These Two

question 157

Multiple Choice

Performance measures for social media are divided into these two types: __________ and __________.

• A) number of photos uploaded; number of characters types (comments, tweets, etc.)
• B) purchases made online; purchases made in a store as a result of a link from a social media website
• C) traditional media costs; social media costs
• D) number of views of a YouTube video; a viral video on Vimeo
• E) those linked to inputs or costs; those tied to the outputs or revenues

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Definitions:

Selling Short

The investment strategy of selling securities one does not currently own, with the expectation of buying them back later at a lower price.

Mark-To-Market

An accounting method where the value of assets and liabilities is adjusted to their current market values rather than being recorded at their original cost.

Tax Year

A 12-month period used for tax purposes, determining the timeframe over which income, deductions, and tax payments are calculated and reported.

Realize

To convert assets into cash or to acknowledge revenue or a profit in accounts.