Bernina,a Sewing Machine Manufacturer,has an Ongoing Ad Campaign in Which

question 322

Multiple Choice

Bernina,a sewing machine manufacturer,has an ongoing ad campaign in which it encourages sewers to stop in to their local Bernina dealer to register to win a new sewing machine.No purchase is necessary.Bernina is using a __________ to measure the effectiveness of its ads.

• A) sweepstakes
• B) lottery
• C) contest
• D) premium
• E) deal

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Definitions:

Rocky Mountain Area

A major mountain range in western North America, extending from northern Canada to New Mexico.

Gulf Coast Area

A geographic region along the coastline of the Gulf of Mexico, known for its distinct ecological and cultural attributes.

Pacific Northwest

A geographic region in the northwestern United States and western Canada, known for its diverse landscapes, including forests, mountains, and coastlines.

Tar Sands

Naturally occurring mixtures of sand or clay, water, and an extremely dense and viscous form of petroleum technically referred to as bitumen.