Advertising Messages Are Made Up of Both Informational and Persuasional

question 240

Essay

advertising messages are made up of both informational and persuasional elements.These two elements can be combined in the form of an appeal to provide a basic reason for the consumer to act.Briefly describe the three appeals.

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Definitions:

Occupy Movement

A global protest movement that began in 2011, aimed at addressing social and economic inequality, with the slogan "We are the 99%" to represent the majority affected by the policies of the wealthiest 1%.

Excluded Groups

Groups or populations systematically denied access to resources and opportunities within society, often as a result of prejudice or discrimination.

Breakdown Theory

A theory in sociology that explains social change and movements as a result of social strain and stress leading to a "breakdown" in traditional social norms.

Globalization

The process of interaction and integration among people, companies, and governments worldwide, often leading to the exchange of ideas, products, and cultural aspects.