Which of the Following Statements About Comparative Advertising Is MOST

question 4

Multiple Choice

Which of the following statements about comparative advertising is MOST accurate?

• A) Comparative advertisements increase the perceived quality of the advertiser's brand.
• B) Comparative advertisements now constitute over 90% of all television ads.
• C) Comparative advertisements attract less consumer attention in the advertiser's brand.
• D) Comparative advertisements have been banned by the Federal Trade Commission.
• E) Comparative advertisements can, and often do, cause more harm than good.

---

Definitions:

Gestalt Psychologist

A psychologist who studies the human mind and behavior as a whole, rather than breaking it down into parts, emphasizing the idea that "the whole is greater than the sum of its parts."

Unconscious Influences

Forces or processes occurring in the mind without one's awareness, impacting thoughts, feelings, and behaviors, as explored in psychoanalytic theories.

Structuralism

Early perspective in psychology associated with Wilhelm Wundt and Edward Titchener, in which the focus of study is the structure or basic elements of the mind.

Objective Introspection

A process in early psychology, involving the examination and observation of one's own mental and emotional processes from an objective standpoint.