Which of the Following Is an Important Guideline Provided in the Text

question 262

Multiple Choice

Which of the following is an important guideline provided in the text for using a fear appeal?

• A) Make sure the advertisement is still appropriate for viewing by children.
• B) Make the appeal so strong that it appears humorous.
• C) Don't make the appeal so strong that consumers want to "tune out" the advertisement.
• D) Avoid any reference to death or dying.
• E) Make sure to emphasize that the outcome rests in the viewers' hands.

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Definitions:

Deviations

Differences between individual observations and a central point, often the mean, in a data set.

ANOVA F Test

A statistical test used in analysis of variance (ANOVA) to determine the equality of means among three or more groups.

Multiple Regression

A statistical technique that models the relationship between a dependent variable and two or more independent variables.

P-value

A statistical measure that indicates the probability of the observed data, or something more extreme, occurring under the null hypothesis.