While Many Commercials That Use Humorous Appeals Gain the Attention

question 105

Multiple Choice

While many commercials that use humorous appeals gain the attention of the audience,they

• A) are effective across cultures when used in a global campaign.
• B) contain no information to help consumers.
• C) do not appeal to either men or women.
• D) wear out quickly, boring the consumer.
• E) don't appeal to the Generation Y target audience.

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