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Suppose the following: The cost of a full-page color ad in the U.S.national edition of The Wall Street Journal (newspaper) is $312,286 and its U.S.audience size is 1,613,062.The cost of a full-page color ad in the U.S.national edition of USA Today (newspaper) is $207,720 and its U.S.audience size is 1,778,934.The cost of a full-page color ad in the U.S.national edition Bloomberg Businessweek (magazine) is $156,900 and has an audience size of 980,000.The cost of a full-page color ad in the U.S.national edition Sports Illustrated (magazine) is $238,000 and has an audience size of 3,150,000.The cost of a 30-second ad on the most recent Super Bowl (television) is $3,250,000 and has an audience size of 112,500,000.Using this information,which has the HIGHEST CPM of the five alternatives?
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