Of the Following Statements Are True About the Changing Aspects

question 284

Multiple Choice

of the following statements are true about the changing aspects of television as an advertising medium EXCEPT:

• A) a growing number of households have game consoles or DVRs.
• B) many households have dropped their cable or satellite subscriptions and view limited programming on alternative options such as YouTube, Hulu, Netflix, and other Internet or streamed video services.
• C) industry experts also predict that more than 100 million 3-D televisions will be sold by 2014.
• D) DVR manufacturers have removed the "skip" button on their remotes to limit ad-zapping in response to advertiser complaints.
• E) there are also many opportunities for out-of-home TV viewing as televisions are in many bars, hotels, offices, airports, and on college campuses.

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Definitions:

Species-specific Defense Response

Innate protective behaviors particular to certain species that are elicited in the presence of threats.

Environmental Danger

Any threat or harmful event that arises from the surrounding environment, potentially causing damage or harm to organisms.

Bolles

Robert C. Bolles was a psychologist known for his work on learning, avoidance behavior, and the theory of species-specific defense reactions (SSDRs).

Behavior Systems Approach

An approach in psychology that studies behavior as part of a functional system, including its adaptive purposes and evolutionary history.