Disadvantage of Using Magazines as an Advertising Medium Is

question 275

Multiple Choice

disadvantage of using magazines as an advertising medium is

• A) the inability to target specific audiences.
• B) the long lead-time needed to place an ad.
• C) the extremely low cost.
• D) the trend to create sex or humor appeals often dilutes the effectiveness of the message.
• E) the lack of noise associated with their use in the communication channel.

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