Disadvantage of Using Newspapers as an Advertising Medium Is Their

question 89

Multiple Choice

disadvantage of using newspapers as an advertising medium is their

• A) inability to cover local markets.
• B) long lead time for placing an ad.
• C) long life span.
• D) relatively high cost.
• E) competition for reader attention with other features in the newspaper.

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Definitions:

Variance

A statistical measure that represents the extent to which a set of numbers varies from the average of that set.

Probability

The measure or estimation of how likely it is that an event will occur, expressed as a number between 0 (impossible) and 1 (certain).

Crashing

A project management technique used to shorten the duration of a project by increasing resources for critical activities, typically at increased costs.