Marketers,the Primary Objective of a Contest Is to

question 355

Multiple Choice

marketers,the primary objective of a contest is to

• A) demonstrate product use.
• B) retaliate against competitors' actions.
• C) encourage present customers to buy more and minimize brand-switching behavior.
• D) encourage new product trial.
• E) increase consumer purchases and build business inventory.

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Definitions:

Guided Evaluation

A structured method of assessing something with the assistance or direction of a guide or set of criteria.

Prototype

An early sample, model, or release of a product built to test a concept or process.

Wireframe

A schematic or blueprint that represents the basic structure and components of a webpage, application, or product design, used for planning.

Mockup

A full-size model or prototype designed to demonstrate or test a concept or design.