Sales Promotion Designed to Encourage and Reward Repeat Purchases by Acknowledging

question 225

Multiple Choice

sales promotion designed to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate is referred to as

• A) a merchandise deal.
• B) product enhancement.
• C) a loyalty program.
• D) retail positioning.
• E) experiential decoding.

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Definitions:

ADHD

Attention Deficit Hyperactivity Disorder, a neurodevelopmental disorder characterized by inattention, hyperactivity, and impulsivity.

Inattention

A lack of focus, neglect, or failure to pay attention to tasks or details.

Hyperactivity

A condition characterized by excessive movement, impulsiveness, and difficulty in maintaining attention, often associated with attention deficit hyperactivity disorder (ADHD).

Autism Spectrum Disorder

A diagnostic condition known for presenting obstacles in both communication and social engagement, and for displaying fixed, repetitive thought and behavior patterns.