Stephen Elop,President,Microsoft Business Division,launched Office 2010 at an Event in New

question 184

Multiple Choice

Stephen Elop,President,Microsoft Business Division,launched Office 2010 at an event in New York,representatives of the media were invited to attend.The company announced the worldwide availability of Microsoft Office 2010,as well as Microsoft Visio 2010 and Microsoft Project 2010,for business customers worldwide.This is an example of a ___________.

• A) news release
• B) news conference
• C) promotional giveaway
• D) PSA
• E) co-operative advertising

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Definitions:

Short-term Notes

Debt securities with shorter maturities, typically less than one year, used by companies to meet immediate financing needs.

Depreciation Calculations

Methods used to allocate the cost of a tangible asset over its useful life, reflecting its decrease in value.

Shareholder Reporting

The process of providing financial and operational information to a company's shareholders, typically on a quarterly and annual basis.

Financial Statements

Reports that provide an overview of a company's financial condition, including the balance sheet, income statement, and cash flow statement, at a particular point in time.