Advertising Messages Are Made Up of Both Informational and Persuasional

question 240

Essay

advertising messages are made up of both informational and persuasional elements.These two elements can be combined in the form of an appeal to provide a basic reason for the consumer to act.Briefly describe the three appeals.

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Definitions:

Incurring Obligations

The act of binding oneself by a social, legal, or moral requirement to do something or incur a liability.

Using Ambiguity

The practice of deliberately employing vague or unclear language to obscure meaning or to avoid making definite statements.

Power Position

Power Position denotes a stance or status in which an individual or entity possesses the ability to influence or control the behavior of others.

Power-Balancing Tactics

Strategies used by individuals or groups within organizations to equalize power distribution and reduce power disparities.