The Hierarchy of Effects,the Consumer's Repeated Purchase and Use of the Product

question 102

Multiple Choice

the hierarchy of effects,the consumer's repeated purchase and use of the product or brand is referred to as the _________ stage.

• A) evaluation
• B) adoption
• C) awareness
• D) interest
• E) trial

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Definitions:

Interest Rate

The amount charged, expressed as a percentage of principal, by a lender to a borrower for the use of assets.

Future Value

The value of an asset at a specific date in the future, calculated from its present value using the expected rate of return.

Compounded Semiannually

Interest calculation method where interest is added to the principal amount twice a year, leading to interest on interest in the second half.

Simple Interest

Interest calculated on the principal amount of a loan or deposit, without compounding over time.