Olympics Have Become a Very Visible Example of a Comprehensive

question 41

Multiple Choice

Olympics have become a very visible example of a comprehensive integrated communication program.For organizers,primary importance is placed on

• A) advertising and personal selling.
• B) personal selling and public relations.
• C) public relations and publicity.
• D) sales promotion and direct marketing.
• E) direct marketing and personal selling.

---

Definitions:

Crop Production

The process of growing and harvesting plants, particularly agricultural crops, for consumption, industry, and feed, involving techniques like planting, irrigation, and pest control.

Agricultural Price And Income Instability

Fluctuations in the prices and incomes in the agricultural sector due to variables like weather conditions, demand changes, and global market forces.

Overallocation Of Resources

A situation where resources are distributed in an inefficient manner, often leading to excess supply and wasted assets.

Freedom To Farm Act

A U.S. law passed in 1996 aimed at deregulating agriculture, giving farmers more decision-making power regarding what to plant by phasing out certain subsidies and restrictions.