A Feedback Loop,a Response Refers to

question 160

Multiple Choice

a feedback loop,a response refers to

• A) the number of times a consumer must hear a message before it can be accurately decoded.
• B) the impact the message had on the receiver's knowledge, attitude, or behaviors during the communications process.
• C) the positive or negative feedback that a consumer expresses immediately after exposure to a company's message.
• D) the impact, either positive or negative, that occurs when one consumer interprets a firm's message through word of mouth to another potential consumer using his or her own words.
• E) the length of time required for a typical customer to associate a specific slogan, theme, melody, or logo with a specific product brand.

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Definitions:

Unrepresentative Sample

A sample that does not accurately reflect the characteristics of the larger population from which it is drawn, potentially leading to biased results.

Correlation Coefficient

A statistical measure that indicates the extent to which two variables fluctuate together.

Scatterplot

A graph in which the values of two variables are plotted along two axes, the pattern of the resulting points revealing any correlation present.

Close

To complete, finalize, or bring an activity or process to an end, ensuring all requirements have been met.