Which Promotional Mix Alternative Has the Advantage of Allowing the Seller

question 84

Multiple Choice

Which promotional mix alternative has the advantage of allowing the seller to see and/or hear the potential buyer's reaction to the message?

• A)advertising
• B)personal selling
• C)public relations
• D)sales promotion
• E)publicity

---

Definitions:

George Homans

An influential American sociologist known for developing social exchange theory, which explains social change and stability as a process of negotiated exchanges between parties.

Desirable Rewards

Refers to benefits or incentives that are sought after by individuals or groups in various contexts, such as workplaces, social settings, or educational environments.

George Homans

An American sociologist, considered one of the major contributors to social exchange theory, highlighting reward and cost analysis in social interactions.

Rational Action

A decision-making process that involves logical reasoning and consideration of facts to achieve a specific objective.