Sales Promotions Cannot Be the Sole Basis for a Promotional

question 266

Multiple Choice

Sales promotions cannot be the sole basis for a promotional campaign because

• A) all sales promotions have legal time limit restrictions to prevent unfair trade practices.
• B) gains from the sales promotion are often temporary and sales drop off when it ends.
• C) sales promotions are too costly and soon become a financial liability.
• D) sales promotions are traditionally handled by outside firms and not the manufacturer, which often results in a significant loss of profit.
• E) consumers obtain an inflated impression of a product's actual value or worth.

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Definitions:

Tolerance for Ambiguity

An individual's comfort level with uncertainty, complexity, and situations that lack clear direction or predictability.

DSM-5

An essential manual used by healthcare professionals as the authoritative guide to diagnose mental disorders, updated to its fifth edition.

Diagnostic Criteria

Specific guidelines used to determine the presence of a disorder based on observed signs and reported symptoms.