Proper Blend of Elements in the Promotional Mix Depends on the Type

question 214

Multiple Choice

proper blend of elements in the promotional mix depends on the type of product.The three specific characteristics to be considered are complexity,__________,and ancillary services.

• A) durability
• B) adaptability
• C) risk
• D) accessibility
• E) acceptability

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Definitions:

Short-term Capital Gain

A profit realized from the sale of an asset held for less than a year, often taxed at a different rate than long-term capital gains.

Long-term Capital Gain

Profit from the sale of an asset held for more than a year, typically subject to a lower tax rate.

Mutual Fund Prospectus

A legal document provided by mutual funds to potential investors, detailing the fund's objectives, risks, performance, and expenses.

Front-end Loads

Charges paid by investors at the time of purchasing a mutual fund.