The Hierarchy of Effects,trial Refers to

question 243

Multiple Choice

the hierarchy of effects,trial refers to

• A) the consumer's ability to recognize and remember the product or brand name.
• B) the consumer's appraisal of the product or brand on important attributes.
• C) the consumer's first actual purchase and use of the product or brand.
• D) an increase in the consumer's desire to learn about some of the features of the product or brand.
• E) a favorable experience on the first trial, resulting in the consumer's repeated purchase and use of the product or brand.