The Hierarchy of Effects,adoption Refers to

question 111

Multiple Choice

the hierarchy of effects,adoption refers to

• A) the point at which the consumer accepts the integrity of the manufacturer and the reliability of the product.
• B) the consumer's appraisal of the product or brand on the majority of important attributes.
• C) an increase in the consumer's desire to learn about some of the features of the product or brand.
• D) the consumer's actual first purchase and use of the product or brand.
• E) the consumer's repeated purchase and use of the product or brand after a favorable experience on the first trial.

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Definitions:

Marketing Notices

Communications used to inform or remind consumers about a product, service, or brand, often part of a broader marketing strategy.

Stored-value Money Cards

Are pre-paid payment cards where a monetary value is stored on the card itself, rather than in an external account, used for transactions.

Prepaid Money

Financial funds that are loaded onto a card or account before usage, allowing controlled spending.

Purchasing Cards

Payment cards issued by an organization to its employees to make purchases on behalf of the organization, simplifying the procurement process.