Promotion-To-Sales Ratio Can Be Used by Managers to Make Year-To-Year

question 139

Multiple Choice

promotion-to-sales ratio can be used by managers to make year-to-year comparisons of their programs,to compare the effectiveness of their program with competitors' programs,or to make comparisons with

• A) calculated break-even points.
• B) estimated return on investments.
• C) promotion-to-expense ratios.
• D) industry averages.
• E) advertising-to-sales promotion ratios.

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