Competitive Parity Budgeting Refers to

question 187

Multiple Choice

Competitive parity budgeting refers to

• A) matching a competitor's absolute level of spending or the proportion per point of market share.
• B) allocating funds to a promotion as a percentage of past or anticipated sales, in terms of either dollars or units sold.
• C) allocating funds to a promotion only after all other budget items are covered.
• D) determining a firm's promotion objectives, outlining the tasks to accomplish these objectives, and determining the advertising cost of performing these tasks.
• E) allocating funds to a promotion based on expected profits generated from it.

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Definitions:

Ad Loads

The volume or quantity of advertising content that is delivered or displayed in a given medium or platform.

Visitor

An individual who visits a place or attends an event, often for purposes of leisure, business, or other interests.

Social Media Marketing

A form of digital marketing that involves creating and sharing content on social media platforms to achieve marketing and branding goals.

Inputs

The resources (such as labor, materials, and capital) used in the production process of goods or services.