Olympics Have Become a Very Visible Example of a Comprehensive

question 41

Multiple Choice

Olympics have become a very visible example of a comprehensive integrated communication program.For organizers,primary importance is placed on

• A) advertising and personal selling.
• B) personal selling and public relations.
• C) public relations and publicity.
• D) sales promotion and direct marketing.
• E) direct marketing and personal selling.

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Definitions:

Market Power

The ability of a firm or group of firms to manipulate the price of goods or services in a market due to lack of competition.

Monopolistically Competitive

Describes a market structure where many firms sell products that are similar but not identical, allowing for significant competition but with a degree of product differentiation.

Product Differentiation

The process by which companies distinguish their products from those of competitors in the eyes of consumers by varying design, quality, or other attributes.

Monopolistically Competitive

A market structure in which many companies sell products that are similar but not identical, allowing for competition based on price, quality, and branding.