Which of the Following Statements About Executing and Evaluating the Promotion

question 303

Multiple Choice

Which of the following statements about executing and evaluating the promotion program is most accurate?

• A)Although there are five elements in the promotional mix, the only element that really benefits from an IMC audit is advertising.
• B)Most IMC programs have no difficulty creating a pretest, but posttests are much more difficult to construct since a number of unknown elements must be measured.
• C)To fully benefit from IMC programs, companies must create and maintain a test-result database that allows comparisons of the relative impact of the promotional tools and their execution options in varying situations.
• D)The ideal IMC program does not need any evaluation if it is executed according to plan.
• E)The most effective IMC audits are external. Internal audits tend to bias the results in the favor of the marketing staff's expectations.

Recognize trends and statistical facts regarding poverty rates among different demographic groups.

Understand the dynamics of wealth distribution in the United States from 1989 to 2013, including changes in wealth shares for top and bottom wealth holders.

Compare levels of income inequality among different countries.

Analyze the trend of income inequality within specific countries like India and China.

---

Definitions:

Spot Exchange

Involves the immediate transaction or exchange of financial instruments or commodities for immediate delivery.

Currency Value

The worth of one country's currency in terms of another's, influencing international trade and economic balance.

Fiat Currencies

Money that a government has declared to be legal tender, but it is not backed by a physical commodity.

Cryptocurrencies

Electronic currencies employing cryptography to secure transactions and operating autonomously from any central banking institution.