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Result of Organizations' Efforts to Create Profiles of Customers So

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result of organizations' efforts to create profiles of customers so that direct marketing tools,such as e-mail and catalogs,can be directed at specific customers are referred to as


Definitions:

Portfolio Beta

A measure of the volatility, or systematic risk, of a portfolio in comparison to the overall market.

Market Portfolio

A theoretical bundle of investments that contains all available assets in the market, used as a benchmark to assess individual investment performance.

Risk-Free Asset

A financial investment that promises a certain return without any chance of monetary loss.

Portfolio

An assortment of financial assets owned by a person or an organization.

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