Are the Strengths/advantages and Weaknesses/disadvantages of Using Sales Promotion in the Promotional

question 231

Essay

are the strengths/advantages and weaknesses/disadvantages of using sales promotion in the promotional mix?

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Definitions:

Aggregate Demand

The overall consumption requirement for goods and services in an economic landscape, priced at a given level over a set duration.

Economic Fluctuations

Variations in the level of economic activity over time, characterized by periods of boom and recession.

Recession Overseas

An economic downturn that occurs in a country or region outside of one's own, potentially affecting global trade and economic stability.

Exports

Goods and services that are produced domestically and sold abroad