Examlex
Explain what the hierarchy of effects is. List and explain the five stages.
National Brands
Brands that are marketed and recognized across an entire country, offering a consistent product or service experience nationwide.
Exclusive Distribution
A strategy where a product is distributed through a single wholesaler or retailer in a specific geographic area, limiting the number of outlets to maintain exclusivity.
Retailers
Businesses that sell products directly to consumers.
Product Mix
The complete set of all products offered by a firm.
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