Retailing Mix Refers to the Activities Related to the Management

question 358

Multiple Choice

retailing mix refers to the activities related to the management of and the merchandise in the store,which includes

• A) retail pricing, store location, retail communication, and merchandise.
• B) product, price, promotion, and place.
• C) the utilities of time, form, possession, and price.
• D) the colors, sizes, shapes, and point-of-purchase display locations of the store's products.
• E) selection of store location, selection of merchandise, hiring and training of employees, and promotion of both the store and products.

---

Definitions:

Allowance for Doubtful Accounts

This is a contra-asset account used to estimate the portion of accounts receivable that may not be collectible.

Accounts Receivable

Funds that customers owe a company for goods or services already provided but not yet compensated for.

Allowance Method

An accounting technique used to estimate and account for a firm's potentially uncollectible accounts receivable.

Allowance for Doubtful Accounts

An estimation of the amount of accounts receivable that may not be collectible.