Department Store Recently Replaced Its Fabric-Covered Chairs with Oversized Leather

question 73

Multiple Choice

department store recently replaced its fabric-covered chairs with oversized leather couches.This was most likely done to

• A) reduce the need to constantly reupholster.
• B) create a more natural environment.
• C) create a more masculine ambiance for male shoppers.
• D) make mothers shopping with small children less nervous.
• E) encourage customers to linger longer.

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Definitions:

Social Comparison

The process of comparing oneself to others in order to evaluate or enhance some aspect of one's life or behavior.

Impression Management

The process by which individuals attempt to control the impressions others form of them, especially in social and professional contexts.

Symbolic Interactionism

A sociological theory that explores how people interact based on the meanings they attribute to symbols, which are continually negotiated through social interactions.

Role Identification

The process of associating oneself with specific social roles or positions within a group or society.