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Q11: Ann's young son suffers from allergies and
Q104: combination of one or more communication tools
Q168: stores today are near several others in
Q205: Communication is the process of conveying a
Q206: Experts suggest that online retailers should think
Q207: Intangibles such as a sense of belonging,excitement,style,or
Q223: Figure 17-1 above depicts the communication process,which
Q284: important factor in developing successful IMC programs
Q311: most popular loyalty programs today are _
Q347: developing retailing strategies,marketers use what is called