Which of the Following Statements Regarding Retail Pricing Is Most

question 369

Multiple Choice

Which of the following statements regarding retail pricing is most accurate?

• A) Consumers will often base their perceptions of a store's prices on a benchmark of the highest priced item in the store.
• B) Consumers are influenced more by a store's ambiance than its product prices.
• C) Stores that offer rebates and take an excessive amount of time to process them may create negative consumer perceptions.
• D) New technology has almost made shrinkage a thing of the past.
• E) The only difference between everyday low pricing and everyday fair pricing is whether the store sells food or non-food items.

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