Conflict Occurring Between Intermediaries at the Same Level in a Marketing

question 151

Multiple Choice

Conflict occurring between intermediaries at the same level in a marketing channel,such as between two or more retailers,is referred to as __________.

• A) horizontal conflict
• B) corporate conflict
• C) vertical conflict
• D) lateral conflict
• E) contractual conflict

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Definitions:

Signal Detection Theory

A means to quantify the ability to discern between information-bearing patterns and random patterns that distract from the information.

Stimulus

Any object or event that elicits a sensory or behavioral response in an organism.

Just Noticeable Difference (jnd)

The minimum amount by which stimulus intensity must be changed in order to produce a noticeable variation in sensory experience.

Psychophysiological Judgment

A process of evaluating psychological phenomena through physiological responses.