Supply Chain and Logistics Managers Play a Large Part in the Manufacture

question 27

Multiple Choice

Supply chain and logistics managers play a large part in the manufacture of automobiles.It is estimated that logistics costs account for __________ percent of the retail price of a typical new car.

• A) 25 to 30
• B) 40 to 45
• C) 50 to 60
• D) 60 to 70
• E) over 70

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Definitions:

Influence Impression

The impact or effect an individual's behavior, opinions, or actions have on others' perceptions, decisions, or actions, especially in contexts such as social media or marketing.

The Two-Step Flow Model

A communication theory suggesting that information from the media moves to opinion leaders and then to a wider audience.

Influencers

People who can influence others' buying choices due to their expertise, status, authority, or personal connection with their audience.

Dissemination

The process of spreading information, knowledge, or ideas to a wide audience.