Probably Own Several Pairs of Shoes

question 233

Multiple Choice

probably own several pairs of shoes.Further,it is highly likely you purchased those shoes at retail stores located in a shopping mall and not directly from the manufacturer.In fact,most products are brought to you via a __________,which consists of individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users.

• A) marketing intermediary
• B) distribution hierarchy
• C) marketing chain of command
• D) distribution matrix
• E) marketing channel

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Definitions:

Cultures

The shared values, norms, behaviors, and practices that characterize groups of people, influencing societal dynamics and individual interactions.

Social Environment

The immediate physical and social setting in which people live or in which something happens or develops.

Concentric Market

A Concentric Market strategy involves targeting new markets with existing products by expanding outward from the core or current market, often leveraging similarities or adjacent customer needs.

Generic Competition

Competition between brands or products that fulfill the same needs without distinguishing features, often seen in commoditized markets.