Students,Nick and Lee,were Studying for an Upcoming Exam in Their

question 3

Multiple Choice

students,Nick and Lee,were studying for an upcoming exam in their introduction to marketing course.While studying the chapter on marketing channels and wholesalers,Nick made the following statement: "If it weren't for wholesalers and other intermediaries in the channel of distribution,the products we buy would cost a lot less!" After contemplating Nick's statement,Lee said,"Wait a minute.We learned in class that channel intermediaries actually make marketing more efficient by minimizing the number of transactions necessary to sell products." Lee's statement refers to

• A) channel intermediary development.
• B) the relationships between channel intermediaries themselves.
• C) the value created by channel intermediaries.
• D) channel intermediary promotional efforts.
• E) an inaccurate statement by Lee; Nick was correct.

---

Definitions:

Foot-In-The-Door Technique

A compliance method where persuading someone to agree to a small request increases the likelihood of agreement to a larger request later.

Solicitor

A legal professional qualified to offer advice and represent clients in legal matters, primarily in jurisdictions such as the UK, Ireland, and Australia.

Chain-Of-Command

The hierarchy within an organization that establishes who is in charge of whom and of whom permission must be asked.

Status Generalization

The process by which attributes of individuals, unrelated to a particular situation, influence the formation of status hierarchies within groups.