Commonly Used Indirect Channel Moves Product from Producer to Retailer

question 15

Multiple Choice

commonly used indirect channel moves product from producer to retailer to consumer.This channel is used when

• A) the cost of maintaining inventory is low.
• B) the cost of inventory makes it too expensive to use a wholesaler.
• C) there is little if any seasonal demand.
• D) the risk lies solely with the manufacturer.
• E) the retail outlets are regionally located.

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