Figure 15-4 Above Depicts the Four Most Common Marketing Channels

question 202

Multiple Choice

Figure 15-4 above depicts the four most common marketing channels for business products and services."Y" represents

• A)consumers.
• B)industrial users.
• C)dual distributors.
• D)agents or brokers.
• E)industrial distributors.

---

Definitions:

Continuous Reinforcement

A learning process in operant conditioning where a behavior is rewarded every time it is performed.

Conditioned Reinforcement

A process in which a previously neutral stimulus becomes reinforcing through its association with a primary reinforcer.

Primary Reinforcement

A stimulus that is inherently rewarding for an individual, such as food, water, or relief from pain.

Latent Learning

The acquisition of knowledge that only becomes apparent when a person has an incentive to display it.